One of my pet hates is purchasing DVDs and Blu-Rays. It seems so clunky and out-dated in an age where nearly everything I consume is stored on my hard drives. I also have a real problem with paying for a physical product and then having to wait an average of 70 seconds to start playing the movie due to sitting through either adverts bundled on the disc or anti-piracy messages that can’t be skipped (or elaborate menus that take 20 seconds of animation before you can select “play film”).
Today I was able to cancel my pre-orders of both from Amazon thanks to iTunes Extras now being re-enabled on the Apple TV. iTunes Extras are essentially small HTML5 apps bundled with movies you buy from iTunes and act as the “extras” piece you usually get with a DVD or Blu-Ray. Until recently, they’ve only worked on Mac (and for a while on the original Apple TV) so I haven’t really spent much time with them - I don’t watch films on my computer.
I’ve only had a quick play with them but I’m liking what I see already. Both films were cheaper on iTunes (HD) than buying on a physical disc and came with the same extras as far as I can tell. In addition, The LEGO Movie was available today whereas the Blu-Ray isn’t available for another 2 weeks here in the UK. Best of all, when you start the film, it starts immediately with no anti-piracy notices and nothing that can’t be fast-forwarded; you get exactly what you paid for.
So how does it work? Simply press “play” on a movie with iTunes Extras and you’ll be shown a splash screen where you can then choose to watch the movie as usual, view the extras that are available, view a cast list (along with other films they are featured in), or view similar films. One strange thing I found was that the extras for The LEGO Movie didn’t show up on the Apple TV and looking at the listing within iTunes it says “Available on your Mac or PC”. The movie is featured prominently in the marketing material for the new extras so I have to imagine that it just hasn’t rolled out fully yet.
For those that don’t have an Apple TV yet, this is another feature which might persuade them. However, I’m still anticipating an updated model later in the year with some form of game support; the combination of an A8 chip, the new Metal framework, and the controllers introduced with iOS 7 seems to point to what could be a very nice, if simple, gaming machine.
To get iTunes Extras, simply apply the update that has appeared on Apple TV today. Lots of films have iTunes Extras with them and many previous films have had extras added which you get automatically if you already own the film. iTunes Extras are also coming to iOS 8 when it launches later this year.